ABOUT ME
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I'm an Art director & Digital Artist based in Sofia, Bulgaria, working worldwide. My journey began in university studying visual arts, film & tv directing, where I experimented with photography, video editing, graphic design and illustration. Soon I discovered a passion for digital art, which enriched and transformed my work. Finding creative ideas and stylistic diversity exciting, I landed in the world of advertising. As Art director in some of the major creative communication agencies in Bulgaria, my work has been awarded at regional ad festivals like FARA, IAB Mixx and Effie, as well as internationally at ADC'E, Epica, Cresta and Ad Black Sea. I approach my work armed with a passion for craft, ideation and conceptual consistency through every step of the execution process.
My love for photography has been going strong - initially behind the shutter, and later as Art director in a photographer duo. In 2017 I founded Whaleworx.Studio - a collective of independent creative professionals, focusing on photography production for ads, arts and culture. Our work is featured in Lürzer's Archive's special edition of "200 Best Digital Artists."
Want to do great things together? Let's Connect!
I'm an Art director & Digital Artist based in Sofia, Bulgaria, working worldwide. My journey began in university studying visual arts, film & tv directing, where I experimented with photography, video editing, graphic design and illustration. Soon I discovered a passion for digital art, which enriched and transformed my work. Finding creative ideas and stylistic diversity exciting, I landed in the world of advertising. As Art director in some of the major creative communication agencies in Bulgaria, my work has been awarded at regional ad festivals like FARA, IAB Mixx and Effie, as well as internationally at ADC'E, Epica, Cresta and Ad Black Sea. I approach my work armed with a passion for craft, ideation and conceptual consistency through every step of the execution process.
My love for photography has been going strong - initially behind the shutter, and later as Art director in a photographer duo. In 2017 I founded Whaleworx.Studio - a collective of independent creative professionals, focusing on photography production for ads, arts and culture. Our work is featured in Lürzer's Archive's special edition of "200 Best Digital Artists."
Want to do great things together? Let's Connect!
SELECTED CLIENTS
AGENCY cOLlABs
Ogilvy · Saatchi & Saatchi · All Channels Communication · BBDO · Wunderman Thompson · Take a Pixel Studio · Level One Advertising · proof. · Mass Horizon · Economedia · together&
features
Interview for Investor.bg
Lürzer’s Archive: vol.5+6 '20; vol.5+6 '21; vol.1 '22;
El Ojo Como Símbolo de Los Temores: Experimenta.es
Interview for Sofia Live
Best of Advertising: Capital.bg
GOLDENBOY: 12 Mag
Realm of Possibilities: 12 Mag
Graphic Mama: Design Trends 2023
Magazines: Forbes, Enterprise, Manager, Capital, DIVA, Cosmopolitan, Dnevnik
Lürzer’s Archive: vol.5+6 '20; vol.5+6 '21; vol.1 '22;
El Ojo Como Símbolo de Los Temores: Experimenta.es
Interview for Sofia Live
Best of Advertising: Capital.bg
GOLDENBOY: 12 Mag
Realm of Possibilities: 12 Mag
Graphic Mama: Design Trends 2023
Magazines: Forbes, Enterprise, Manager, Capital, DIVA, Cosmopolitan, Dnevnik