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My journey began in university studying visual arts, film & tv directing. While searching for my voice and mediums, I experimented with photography, video editing, graphic design and illustration. Through photography I discovered a true passion for digital art, which truly transformed my work. Finding stylistic diversity exciting, and never really settling for one specific visual medium of expression, eventually I focused more and more on creating concepts and overall art direction for the crafting and execution of ideas.  

My multidisciplinary approach found ground in the world of advertising. Working as graphic designer and art director in some of the major creative communication agencies in Bulgaria (Saatchi&Saatchi, Ogilvy) helped me gain insight in workflow with a wide range of clients and teams of experts from all around the creative industry. After a decade of invaluable advertising experience, I founded Whaleworx.Studio - an independent collective of creative professionals, focusing on photography production for advertising, art and culture. As a freelancer I've collaborated with advertising agencies, independent studios and production houses.  
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All Channels Communication · Huts J. Walter Thompson · Saatchi & Saatchi · Economedia · BBDO · Take a Pixel Studio · Level One Advertising · proof. · Mass Horizon · together&
Interview for Sofia Live
Best of Advertising: Capital.bg
Lürzer’s International Archive: vol. 5+6 2020, vol. 5+6 2021, vol. 1 2022
El Ojo Como Símbolo de Los Temores: Experimenta.es
EYEDENTITY: Behance Photography feature
Fairtown: Behance Advertising feature
Realm of Possibilities: 12 Mag
Goldenboy: 12 Mag, Behance Fashion feature
Graphic Mama: Design Trends 2023
Magazines: Forbes, Enterprise, Manager, Capital, DIVA, Cosmopolitan