Art Director · Visual Artist
ABOUT ME
I'm a Creative/Art director & Visual Artist based in Sofia, Bulgaria, working globally. With 15 years of agency experience in creative communication, art direction and design, I've worked with a wide range of brands to produce impactful campaigns that drive value and create connection. 

I have a particular passion for photography and often use it as a visual language for storytelling. Diversity of expression is important to me, and I allow my work to flow freely between visual disciplines: graphic design, photography, video, illustration.  

I work independently and in teams with equal dedication and passion, and am always open to meaningful collaborations. If you're interested in partnering on a project or exploring how I can contribute, I'd love to know your vision. 

 SERVICEs
CREATIVE · ART DIRECTION · GRAPHIC DESIGN · PHOTOGRAPHY · ILLUSTRATION · VIDEO
SELECTED CLIENTS
AGENCY & studio cOLlABs
Ogilvy Sofia · Saatchi & Saatchi · BBDO · proof. · All Channels Communication · Wunderman Thompson · Take a Pixel Studio · Level One Advertising · Mass Horizon · Economedia · Handplayed · together& · PushPull Production 
features​​​​​​
Lürzer's Archive "200 Best Digital Artists" #7 · Gravity
Lürzer's Archive · 2025 · Mall Plovdiv: Clever Friday
Lürzer's Archive · 2022 · L[A] vol. 1 · Lidl: the Headlights 
Lürzer’s Archive · 2021 · vol. 5+6 · klear: Fairtown
Lürzer’s Archive · 2020 · vol. 5+6 · Tour Skills: Filters 
We❤️New York rebranding campaign
Experimenta Spain: El Ojo Como Símbolo de Los Temores
Behance galleries: Photography · Advertising · Fashion I · Fashion II
12 Mag collabs: GOLDENBOY · Realm of Possibilities
Graphic Mama: Design Trends 2023
Beyond the Portrait exhibition 2016

PRESS
Interview for Sofia Live
какво е да работиш в творчески екип 
Best of Advertising: Capital.bg
other media features: Forbes, Enterprise, Dnevnik
AWARDS
ADC Europe · Bronze · Craft: Outdoor · Fairtown
ADC Europe · Bronze · Social Media · Unsee the Prejudice
Golden Drum · Bronze · Live Experience · Nature Unplugged
MiXX Awards Europe · Silver · Film Campaign · Fairtown
Ad Black Sea · Gold · Creative Effectiveness · #SoundOff 
Cresta · Bronze · Digital: websites · the 6500 Stadium 
Cresta · Bronze · Audio · Nature Unplugged
the One Show · shortlist · interactive/mobile · 6500 stadium
Kyiv Intl. Ad Fest · Bronze · Audio · Nature Unplugged
Effie Bulgaria · Gold · Corp. Comms. · Unsee the Prejudice
Effie Bulgaria · Gold · Non-profit · 4paws: #SoundOff 
MiXX Bg · Gold · Creative performance · Nature Unplugged
MiXX Bg · Gold · Digital Audio · Nature Unplugged
MiXX Awards Bg · Silver · Tracks of Extinction 
MiXX Awards Bg · Silver · Nature Unplugged 
MiXX Bg · Silver · Social Campaign · Unsee the Prejudice
FARA Bulgaria · Gold · Art Direction · Fairtown
FARA Bulgaria · Gold · Craft: Photography · Fairtown
FARA Bulgaria · Silver · Art Direction · Unravel the Mystery
FARA Bulgaria · Bronze · Craft: Print · Lidl: the Headlights
FARA Bulgaria · Bronze · Craft: Brand Identity · Best.U 
FARA Bulgaria · Bronze · Social Campaign · #SoundOff
FARA Bulgaria · Bronze · OOH · Retro is Back in Fashion