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I'm an independent Art director & Visual Artist based in Sofia, Bulgaria, working globally. With 15 years of creative agency experience, I've worked with a wide range of clients and teams to produce impactful campaigns that drive true value to brands. My strategic approach to design and production, along with in-depth knowledge of industry workflows, are invaluable in every project I undertake. I work independently and in teams with equal dedication and passion. When I'm not working, I'm drawing, taking photos, injesting music & cinema and being a mom.
My love for photography led me to the founding of Whaleworx.Studio - a collective of independent creative professionals delivering high end photography & video production for advertising, arts and culture. We collaborate with brands, artists, agencies and production studios to deliver quality results while transcending barriers of location with a shorter turnaround. Our work was featured in Lürzer's Archive's special selection of the "200 Best" Digital Artists worldwide. Follow us on Instagram.
I'm an independent Art director & Visual Artist based in Sofia, Bulgaria, working globally. With 15 years of creative agency experience, I've worked with a wide range of clients and teams to produce impactful campaigns that drive true value to brands. My strategic approach to design and production, along with in-depth knowledge of industry workflows, are invaluable in every project I undertake. I work independently and in teams with equal dedication and passion. When I'm not working, I'm drawing, taking photos, injesting music & cinema and being a mom.
My love for photography led me to the founding of Whaleworx.Studio - a collective of independent creative professionals delivering high end photography & video production for advertising, arts and culture. We collaborate with brands, artists, agencies and production studios to deliver quality results while transcending barriers of location with a shorter turnaround. Our work was featured in Lürzer's Archive's special selection of the "200 Best" Digital Artists worldwide. Follow us on Instagram.
SERVICES
ART DIRECTION · GRAPHIC DESIGN · ILLUSTRATION · PHOTOGRAPHY · RETOUCHING · VIDEO
ART DIRECTION · GRAPHIC DESIGN · ILLUSTRATION · PHOTOGRAPHY · RETOUCHING · VIDEO
SELECTED CLIENTS
AGENCY cOLlABs
Ogilvy · Saatchi & Saatchi · BBDO · proof. · All Channels Communication · Wunderman Thompson · Take a Pixel Studio · Level One Advertising · Mass Horizon · Economedia · together&
features
Lürzer's Archive "200 Best Digital Artists" #7 · Gravity
Lürzer's Archive · 2025 · Mall Plovdiv: Clever Friday
Lürzer's Archive · 2022 · L[A] vol. 1 · Lidl: the Headlights
Lürzer’s Archive · 2021 · vol. 5+6 · klear: Fairtown
Lürzer’s Archive · 2020 · vol. 5+6 · Tour Skills: Filters
We❤️New York rebranding campaign
Experimenta Spain: El Ojo Como Símbolo de Los Temores
Behance galleries: Photography · Advertising · Fashion · Fashion
12 Mag collabs: GOLDENBOY · Realm of Possibilities
Graphic Mama: Design Trends 2023
Beyond the Portrait exhibition 2016
Lürzer's Archive · 2025 · Mall Plovdiv: Clever Friday
Lürzer's Archive · 2022 · L[A] vol. 1 · Lidl: the Headlights
Lürzer’s Archive · 2021 · vol. 5+6 · klear: Fairtown
Lürzer’s Archive · 2020 · vol. 5+6 · Tour Skills: Filters
We❤️New York rebranding campaign
Experimenta Spain: El Ojo Como Símbolo de Los Temores
Behance galleries: Photography · Advertising · Fashion · Fashion
12 Mag collabs: GOLDENBOY · Realm of Possibilities
Graphic Mama: Design Trends 2023
Beyond the Portrait exhibition 2016
PRESS
какво е да работиш в творчески екип
Interview for Sofia Live
Best of Advertising: Capital.bg
proof. joins by the Network
other media features: Forbes, Enterprise, Dnevnik
Interview for Sofia Live
Best of Advertising: Capital.bg
proof. joins by the Network
other media features: Forbes, Enterprise, Dnevnik
AWARDS
ADC Europe · Bronze · Craft: Outdoor · Fairtown
ADC Europe · Bronze · Social Media · Unsee the Prejudice
MiXX Awards Europe · Silver · Film Campaign · Fairtown
Ad Black Sea · Gold · Creative Effectiveness · #SoundOff
Cresta · Bronze · Digital: websites · the 6500 Stadium
the One Show · shortlist · interactive/mobile · 6500 stadium
Kyiv Intl. Ad Fest · Bronze · Audio · Nature Unplugged
Effie Bulgaria · Gold · Corp. Comms. · Unsee the Prejudice
Effie Bulgaria · Gold · Non-profit · 4paws: #SoundOff
MiXX Bg · Gold · Creative performance · Nature Unplugged
MiXX Bg · Gold · Digital Audio · Nature Unplugged
MiXX Awards Bg · Silver · Tracks of Extinction
MiXX Awards Bg · Silver · Nature Unplugged
MiXX Bg · Silver · Social Campaign · Unsee the Prejudice
FARA Bulgaria · Gold · Art Direction · Fairtown
FARA Bulgaria · Gold · Craft: Photography · Fairtown
FARA Bulgaria · Silver · Art Direction · Unravel the Mystery
FARA Bulgaria · Bronze · Craft: Print · Lidl: the Headlights
FARA Bulgaria · Bronze · Craft: Brand Identity · Best.U
FARA Bulgaria · Bronze · Social Campaign · #SoundOff
FARA Bulgaria · Bronze · OOH · Retro is Back in Fashion
ADC Europe · Bronze · Social Media · Unsee the Prejudice
MiXX Awards Europe · Silver · Film Campaign · Fairtown
Ad Black Sea · Gold · Creative Effectiveness · #SoundOff
Cresta · Bronze · Digital: websites · the 6500 Stadium
the One Show · shortlist · interactive/mobile · 6500 stadium
Kyiv Intl. Ad Fest · Bronze · Audio · Nature Unplugged
Effie Bulgaria · Gold · Corp. Comms. · Unsee the Prejudice
Effie Bulgaria · Gold · Non-profit · 4paws: #SoundOff
MiXX Bg · Gold · Creative performance · Nature Unplugged
MiXX Bg · Gold · Digital Audio · Nature Unplugged
MiXX Awards Bg · Silver · Tracks of Extinction
MiXX Awards Bg · Silver · Nature Unplugged
MiXX Bg · Silver · Social Campaign · Unsee the Prejudice
FARA Bulgaria · Gold · Art Direction · Fairtown
FARA Bulgaria · Gold · Craft: Photography · Fairtown
FARA Bulgaria · Silver · Art Direction · Unravel the Mystery
FARA Bulgaria · Bronze · Craft: Print · Lidl: the Headlights
FARA Bulgaria · Bronze · Craft: Brand Identity · Best.U
FARA Bulgaria · Bronze · Social Campaign · #SoundOff
FARA Bulgaria · Bronze · OOH · Retro is Back in Fashion