ABOUT ME
Art director & Digital artist based in Sofia. View resume

My journey began in Film school, studying filmmaking and visual design. I soon found photography to be an inspiring playground for smaller-scale productions, where I could direct imagined characters and stories within a single frame, using portraiture as a canvas for conceptual and digital experimentation. Design became my career when I joined the creative team of a communications agency and started working for a diverse range of clients. After a decade of invaluable experience in advertising I co-founded Whaleworx Studio and continue to direct my passion into photography productions as Art director and Digital artist for commercial and conceptual projects. I also design independently for musicians, social causes and cultural events. 

I'm always interested in creative collaborations. Let's Connect!
SELECTED CLIENTS
AGENCY cOLlABs
All Channels Communication · Huts J. Walter Thompson · Saatchi & Saatchi · Economedia / STORiO · Take a Pixel Studio · Level One Advertising · BBDO · proof. 
features​​​​​​
Interview for Sofia Live
Best of Advertising: Capital.bg
El Ojo Como Símbolo de Los Temores: Experimenta.es
EYEDENTITY: Behance Curated Photography
Realm of Possibilities: 12 Magazine
Ads of the World 

Others: ELLE ⋅ КАПИТАЛ ⋅ MANAGER ⋅ DIVA ⋅ ДНЕВНИК ⋅ Мултимедиа ⋅ CINELIBRI Film Fest exhibition 2017 ⋅ "Beyond the Portrait" exhibition @ Vivacom Arthall 2016 ⋅ Spirit of Burgas fest ⋅ Fuzztastic Planet (GR) 

Awarded for Art direction, Out of Home, Ambient and Digital forms at FARA Advertising Festival