ABOUT ME
Creative/Art director based in Sofia, Bulgaria, working across brand identity, photography, videography and campaigns. Co-founder & Creative Director of Whaleworx.Studio.
I started my creative journey as a photographer, studying film directing - a foundation that shaped my approach to visual craft throughout my advertising career. I love the world of ideas, but even more so making them happen - from a note scribbled somewhere on a piece of paper, to the final stages of production. So I made it my job to build strategic visual experiences for brands and artists at the intersection of communication and culture.
I work independently and in teams with equal dedication and passion and am always open to meaningful collaborations. If you're interested in teaming up on a project, I'd love to know your vision.
I started my creative journey as a photographer, studying film directing - a foundation that shaped my approach to visual craft throughout my advertising career. I love the world of ideas, but even more so making them happen - from a note scribbled somewhere on a piece of paper, to the final stages of production. So I made it my job to build strategic visual experiences for brands and artists at the intersection of communication and culture.
I work independently and in teams with equal dedication and passion and am always open to meaningful collaborations. If you're interested in teaming up on a project, I'd love to know your vision.
SERVICEs
CREATIVE · ART DIRECTION · GRAPHIC DESIGN · PHOTOGRAPHY · ILLUSTRATION · VIDEO
SELECTED CLIENTS
agency cOLlABs
Ogilvy Sofia · Saatchi & Saatchi · BBDO · proof. · All Channels Communication · Wunderman Thompson · Take a Pixel Studio · Level One Advertising · Mass Horizon · Economedia · Handplayed · together& · PushPull · Abraxas Film · NOVA · Ozone Pro
features
Lürzer's Archive "200 Best Digital Artists" #7 · Gravity
We❤️New York rebranding campaign
Experimenta Spain: El Ojo Como Símbolo de Los Temores
Behance galleries: Photography · Advertising · Fashion I · Fashion II
12 Mag collabs: GOLDENBOY · Realm of Possibilities
Graphic Mama: Design Trends 2023
Beyond the Portrait exhibition 2016
D!VA cover April 2026 · Boryana Kaleyn
Lürzer's Archive · 2025 · Mall Plovdiv: Clever Friday
Lürzer's Archive · 2022 · L[A] vol. 1 · Lidl: the Headlights
Lürzer’s Archive · 2021 · vol. 5+6 · klear: Fairtown
Lürzer’s Archive · 2020 · vol. 5+6 · Tour Skills: Filters
We❤️New York rebranding campaign
Experimenta Spain: El Ojo Como Símbolo de Los Temores
Behance galleries: Photography · Advertising · Fashion I · Fashion II
12 Mag collabs: GOLDENBOY · Realm of Possibilities
Graphic Mama: Design Trends 2023
Beyond the Portrait exhibition 2016
D!VA cover April 2026 · Boryana Kaleyn
Lürzer's Archive · 2025 · Mall Plovdiv: Clever Friday
Lürzer's Archive · 2022 · L[A] vol. 1 · Lidl: the Headlights
Lürzer’s Archive · 2021 · vol. 5+6 · klear: Fairtown
Lürzer’s Archive · 2020 · vol. 5+6 · Tour Skills: Filters
PRESS
Interview for Sofia Live
el ojo como simbolo de los temores - experimenta.es
какво е да работиш в творчески екип
Best of Advertising: Capital.bg
other media: Forbes, Enterprise, Dnevnik, Manager
el ojo como simbolo de los temores - experimenta.es
какво е да работиш в творчески екип
Best of Advertising: Capital.bg
other media: Forbes, Enterprise, Dnevnik, Manager
SELECTED AWARDS
ADC Europe · Bronze · Craft: OOH Photography · Fairtown
ADC Europe · Bronze · Social Media · Unsee the Prejudice
MiXX Awards Europe · Silver · Film Campaign · Fairtown
Effie Bulgaria · Gold · Corp. Comms. · Unsee the Prejudice
MiXX Awards Bg · Silver · Tracks of Extinction & Nature Unplugged
FARA Bulgaria · Gold · Craft: Art Direction · Fairtown
FARA Bulgaria · Gold · Craft: Photography · Fairtown
FARA Bulgaria · Silver · Art Direction · Unravel the Mystery
FARA Bulgaria · Bronze · Craft: Print · Lidl: the Headlights
FARA Bulgaria · Bronze · Craft: Brand Identity · Best.U
FARA Bulgaria · Bronze · OOH · Retro is Back in Fashion
ADC Europe · Bronze · Social Media · Unsee the Prejudice
MiXX Awards Europe · Silver · Film Campaign · Fairtown
Effie Bulgaria · Gold · Corp. Comms. · Unsee the Prejudice
MiXX Awards Bg · Silver · Tracks of Extinction & Nature Unplugged
FARA Bulgaria · Gold · Craft: Art Direction · Fairtown
FARA Bulgaria · Gold · Craft: Photography · Fairtown
FARA Bulgaria · Silver · Art Direction · Unravel the Mystery
FARA Bulgaria · Bronze · Craft: Print · Lidl: the Headlights
FARA Bulgaria · Bronze · Craft: Brand Identity · Best.U
FARA Bulgaria · Bronze · OOH · Retro is Back in Fashion