ABOUT ME
Find me on LinkedIn
I'm an Art director & Digital Artist based in Sofia, Bulgaria, working worldwide. With an education in visual arts and film directing, my focus is on creative communication, craft and production. In my roles as Art director & Head of Art within recognized advertising agencies, I've worked with a wide range of clients and teams to produce impactful campaigns and communication pieces that drive true value to brands. As a freelancer, I've collaborated with agencies and production studios to deliver quality work that transcends barriers of location with a shorter turnaround. I find meaning and joy in rolling up my sleeves to create visual art & communication individually, just as I do in mentoring teams and young talent to create their best work.
My love for photography led me to the founding of Whaleworx.Studio - a collective of independent creative professionals, focusing on photography & video production for advertising, arts and culture.
Want to do great things together? Let's Connect!
I'm an Art director & Digital Artist based in Sofia, Bulgaria, working worldwide. With an education in visual arts and film directing, my focus is on creative communication, craft and production. In my roles as Art director & Head of Art within recognized advertising agencies, I've worked with a wide range of clients and teams to produce impactful campaigns and communication pieces that drive true value to brands. As a freelancer, I've collaborated with agencies and production studios to deliver quality work that transcends barriers of location with a shorter turnaround. I find meaning and joy in rolling up my sleeves to create visual art & communication individually, just as I do in mentoring teams and young talent to create their best work.
My love for photography led me to the founding of Whaleworx.Studio - a collective of independent creative professionals, focusing on photography & video production for advertising, arts and culture.
Want to do great things together? Let's Connect!
SELECTED CLIENTS
AGENCY cOLlABs
Ogilvy · Saatchi & Saatchi · BBDO · proof. ·
All Channels Communication · Wunderman Thompson · Take a Pixel Studio ·
Level One Advertising · Mass Horizon · Economedia · together&
All Channels Communication · Wunderman Thompson · Take a Pixel Studio ·
Level One Advertising · Mass Horizon · Economedia · together&
features
Lürzer's Archive "200 Best Digital Artists" #7 · Gravity
Lürzer's Archive · 2025 · Mall Plovdiv: Clever Friday
Lürzer's Archive · 2022 · L[A] vol. 1 · Lidl: the Headlights
Lürzer’s Archive · 2021 · vol. 5+6 · klear: Fairtown
Lürzer’s Archive · 2020 · vol. 5+6 · Tour Skills: Filters
We❤️New York rebranding campaign
El Ojo Como Símbolo de Los Temores
Behance: Photography · Advertising · Fashion · Fashion
12 Mag collabs: GOLDENBOY · Realm of Possibilities
Graphic Mama: Design Trends 2023
Beyond the Portrait exhibition 2016
Lürzer's Archive · 2025 · Mall Plovdiv: Clever Friday
Lürzer's Archive · 2022 · L[A] vol. 1 · Lidl: the Headlights
Lürzer’s Archive · 2021 · vol. 5+6 · klear: Fairtown
Lürzer’s Archive · 2020 · vol. 5+6 · Tour Skills: Filters
We❤️New York rebranding campaign
El Ojo Como Símbolo de Los Temores
Behance: Photography · Advertising · Fashion · Fashion
12 Mag collabs: GOLDENBOY · Realm of Possibilities
Graphic Mama: Design Trends 2023
Beyond the Portrait exhibition 2016
PRESS
какво е да работиш в творчески екип
Interview for Sofia Live
Best of Advertising: Capital.bg
proof. joins by the Network
other media features: Forbes, Enterprise, Dnevnik
Interview for Sofia Live
Best of Advertising: Capital.bg
proof. joins by the Network
other media features: Forbes, Enterprise, Dnevnik
AWARDS
ADC Europe · Bronze · Craft: Outdoor · Fairtown
ADC Europe · Bronze · Social Media · Unsee the Prejudice
Ad Black Sea · Gold · Creative Effectiveness · #SoundOff
MiXX Awards Europe · Silver · Film Campaign · Fairtown
Cresta · Bronze · Digital: websites · the 6500 Stadium
the One Show · shortlist · interactive/mobile · 6500 stadium
Effie Bulgaria · Gold · Corp. Comms. · Unsee the Prejudice
Effie Bulgaria · Gold · Non-profit · 4paws: #SoundOff
MiXX Bg · Gold · Creative performance · Nature Unplugged
MiXX Bg · Gold · Digital Audio · Nature Unplugged
MiXX Awards Bg · Silver · Tracks of Extinction
MiXX Awards Bg · Silver · Nature Unplugged
MiXX Bg · Silver · Social Campaign · Unsee the Prejudice
FARA Bulgaria · Gold · Art Direction · Fairtown
FARA Bulgaria · Gold · Craft: Photography · Fairtown
FARA Bulgaria · Silver · Art Direction · Unravel the Mystery
FARA Bulgaria · Bronze · Craft: Print · Lidl: the Headlights
FARA Bulgaria · Bronze · Craft: Brand Identity · Best.U
FARA Bulgaria · Bronze · Social Campaign · #SoundOff
FARA Bulgaria · Bronze · OOH · Retro is Back in Fashion
ADC Europe · Bronze · Social Media · Unsee the Prejudice
Ad Black Sea · Gold · Creative Effectiveness · #SoundOff
MiXX Awards Europe · Silver · Film Campaign · Fairtown
Cresta · Bronze · Digital: websites · the 6500 Stadium
the One Show · shortlist · interactive/mobile · 6500 stadium
Effie Bulgaria · Gold · Corp. Comms. · Unsee the Prejudice
Effie Bulgaria · Gold · Non-profit · 4paws: #SoundOff
MiXX Bg · Gold · Creative performance · Nature Unplugged
MiXX Bg · Gold · Digital Audio · Nature Unplugged
MiXX Awards Bg · Silver · Tracks of Extinction
MiXX Awards Bg · Silver · Nature Unplugged
MiXX Bg · Silver · Social Campaign · Unsee the Prejudice
FARA Bulgaria · Gold · Art Direction · Fairtown
FARA Bulgaria · Gold · Craft: Photography · Fairtown
FARA Bulgaria · Silver · Art Direction · Unravel the Mystery
FARA Bulgaria · Bronze · Craft: Print · Lidl: the Headlights
FARA Bulgaria · Bronze · Craft: Brand Identity · Best.U
FARA Bulgaria · Bronze · Social Campaign · #SoundOff
FARA Bulgaria · Bronze · OOH · Retro is Back in Fashion