Art Director · Visual Artist
ABOUT ME
I'm an Art director & Visual Artist based in Sofia, working globally. With 15 years of agency experience in communication, art direction and design, I've worked with a wide range of clients and teams to produce impactful campaigns that drive value to brands and connect them with their audience. My strategic approach to design and production, along with in-depth knowledge of industry workflows, are invaluable in every project I undertake. I work independently and in teams with equal dedication and passion, mentoring young designers and students to create their best work.
My passion for craft led me to the founding of Whaleworx.Studio - an independent collective of creative professionals, delivering visual narratives for brands, artists and production teams. Our work won several awards in craft categories at local and international festivals and is featured in Lürzer's Archive's book "200 Best" Digital Artists worldwide. 
Creativity to me is a non-linear journey and a way of life. When I'm not thinking about the next idea, I experiment, learn, experience my favorite artists' work and get inspired by my daughter's explorations. 

 SERVICEs
ART DIRECTION · GRAPHIC DESIGN · PHOTOGRAPHY · ILLUSTRATION · RETOUCHING · VIDEO
SELECTED CLIENTS
AGENCY cOLlABs
Ogilvy · Saatchi & Saatchi · BBDO · proof. · All Channels Communication · Wunderman Thompson · Take a Pixel Studio · Level One Advertising · Mass Horizon · Economedia · together&
features​​​​​​
Lürzer's Archive "200 Best Digital Artists" #7 · Gravity
Lürzer's Archive · 2025 · Mall Plovdiv: Clever Friday
Lürzer's Archive · 2022 · L[A] vol. 1 · Lidl: the Headlights 
Lürzer’s Archive · 2021 · vol. 5+6 · klear: Fairtown
Lürzer’s Archive · 2020 · vol. 5+6 · Tour Skills: Filters 
We❤️New York rebranding campaign
Experimenta Spain: El Ojo Como Símbolo de Los Temores
Behance galleries: Photography · Advertising · Fashion · Fashion
12 Mag collabs: GOLDENBOY · Realm of Possibilities
Graphic Mama: Design Trends 2023
Beyond the Portrait exhibition 2016

PRESS
Interview for Sofia Live
какво е да работиш в творчески екип 
Best of Advertising: Capital.bg
other media features: Forbes, Enterprise, Dnevnik
AWARDS
ADC Europe · Bronze · Craft: Outdoor · Fairtown
ADC Europe · Bronze · Social Media · Unsee the Prejudice
Golden Drum · Bronze · Live Experience · Nature Unplugged
MiXX Awards Europe · Silver · Film Campaign · Fairtown
Ad Black Sea · Gold · Creative Effectiveness · #SoundOff 
Cresta · Bronze · Digital: websites · the 6500 Stadium 
Cresta · Bronze · Audio · Nature Unplugged
the One Show · shortlist · interactive/mobile · 6500 stadium
Kyiv Intl. Ad Fest · Bronze · Audio · Nature Unplugged
Effie Bulgaria · Gold · Corp. Comms. · Unsee the Prejudice
Effie Bulgaria · Gold · Non-profit · 4paws: #SoundOff 
MiXX Bg · Gold · Creative performance · Nature Unplugged
MiXX Bg · Gold · Digital Audio · Nature Unplugged
MiXX Awards Bg · Silver · Tracks of Extinction 
MiXX Awards Bg · Silver · Nature Unplugged 
MiXX Bg · Silver · Social Campaign · Unsee the Prejudice
FARA Bulgaria · Gold · Art Direction · Fairtown
FARA Bulgaria · Gold · Craft: Photography · Fairtown
FARA Bulgaria · Silver · Art Direction · Unravel the Mystery
FARA Bulgaria · Bronze · Craft: Print · Lidl: the Headlights
FARA Bulgaria · Bronze · Craft: Brand Identity · Best.U 
FARA Bulgaria · Bronze · Social Campaign · #SoundOff
FARA Bulgaria · Bronze · OOH · Retro is Back in Fashion