We wanted to show Burgasko as the ultimate hero of the sea. In order to achieve this and differentiate Burgasko from competitor brands, we zagged. No script, no words, just waves, sun, and a cold bottle.
We captured the feeling, pressed record, and let it be.
The brand's new art direction approach goes for an authentic, almost documentary vibe, without pretense. We aimed to transfer that Burgasko vibe in all communication channels. In social media, we went for a similar approach to photography framing as in the image film. In digital, we created the documentary film series "Sea Treasures," where people living and breathing the Black Sea coast show us why they love it.
We captured the feeling, pressed record, and let it be.
The brand's new art direction approach goes for an authentic, almost documentary vibe, without pretense. We aimed to transfer that Burgasko vibe in all communication channels. In social media, we went for a similar approach to photography framing as in the image film. In digital, we created the documentary film series "Sea Treasures," where people living and breathing the Black Sea coast show us why they love it.
Role: head of art, ideation, production craft, design supervision
See also: burgasko.bg/morskisakrovishta
instagram.com/burgasko.bg/
instagram.com/burgasko.bg/
CLIENT: Burgasko / Molson Coors
CREATIVE DIRECTOR: angel iskrev
HEAD OF ART: emanuela belovarski
HEAD OF STRATEGY: nikolay dievski
CLIENT SERVICE DIR: sava ahmakov
ACCOUNT DIR: lyubomir kashilski
COPYWRITER: debora stoeva
GD: margarita vasileva, lilly manoleva
PRODUCTION STUDIO: positive possum
DIRECTORS: joro manov, blagoslav nikolov
DOP: krum rodriguez
DIGITAL FILM DIR: angel iskrev
CREATIVE DIRECTOR: angel iskrev
HEAD OF ART: emanuela belovarski
HEAD OF STRATEGY: nikolay dievski
CLIENT SERVICE DIR: sava ahmakov
ACCOUNT DIR: lyubomir kashilski
COPYWRITER: debora stoeva
GD: margarita vasileva, lilly manoleva
PRODUCTION STUDIO: positive possum
DIRECTORS: joro manov, blagoslav nikolov
DOP: krum rodriguez
DIGITAL FILM DIR: angel iskrev