Detailor is a concept store in Sofia offering unique designer gifts. My concept was to communicate the irresistible effect of the gifts found at the store with an opened gift box inside a "broken" city light - and create the impression that someone had broken the city light in order to take it. The broken glass was safe to touch and got quite a few gazes, as it was placed at a strategic central location in Sofia, raising awareness about the new concept store.
Concept and Art Direction: Emanuela Belovarski
Creative Director: Anna Stilianaki
Design assistance: Daniela Yankova
Agency: Ogilvy Sofia
Creative Director: Anna Stilianaki
Design assistance: Daniela Yankova
Agency: Ogilvy Sofia