Ariana Radler was the first local beer on the market made with real lemon juice. We were briefed to create the launch campaign, keeping a strong focus on the product, its freshness and taste.
AGENCY: Ogilvy Sofia
PHOTOGRAPHY: Studio BLISS
CREATIVE DIRECTOR: Robert Manley
ART DIRECTOR & RETOUCH: Emanuela Belovarski
COPYWRITER: Maxim Stoimenov
TVC DIRECTOR: Tony Fiori
PHOTOGRAPHY: Studio BLISS
CREATIVE DIRECTOR: Robert Manley
ART DIRECTOR & RETOUCH: Emanuela Belovarski
COPYWRITER: Maxim Stoimenov
TVC DIRECTOR: Tony Fiori
Created in 2012