Radler was the first local beer on the market made with real lemon juice. We were briefed to create product visuals and a TV commercial focusing on its freshness and taste.
PHOTOGRAPHY: BLISS Studio
AGENCY: Ogilvy Sofia
CREATIVE DIRECTOR: Robert Manley
ART DIRECTOR & RETOUCH: Emanuela Belovarski
COPYWRITER: Maxim Stoimenov
TVC DIRECTOR: Tony Fiori
CREATIVE DIRECTOR: Robert Manley
ART DIRECTOR & RETOUCH: Emanuela Belovarski
COPYWRITER: Maxim Stoimenov
TVC DIRECTOR: Tony Fiori
Created in 2012