klear is a peer-to-peer platform positioning itself as the fairplayer in fin-tech services with a complex fairly new financing system for the Balkan market. to explain the service in an understandable, human language, we created Fairtown — a utopian village exemplifying the harmonious living of a community that has only ever known a peer to peer financial system. it explained klear's mechanics through its citizens: Agnes invested in Robin’s canoe, just like you could invest in someone’s education or house on klear. the campaign came to life in a series of TVCs, each showing the peer-to-peer system in action, and a series of print visuals featuring the most memorable characters from Fairtown, and their reactions when they learn of the rest of the world’s faulty financial system.
Fairtown received a purposefully exaggerated color aesthetic: the warm cross processing and slight oversaturation in combination with dominant reds and yellows add to the notion of camaraderie.
Campaign Key Visuals:
Published in Lürzer's Archive vol. 5+6/2021
Featured in Advertising @ Behance curated gallery
Gold winner in Craft: Art direction @ FARA ad festival '22
Gold winner in Craft: Photography @ FARA ad festival '22
Bronze in Craft: Photography / Print & Outdoor @ ADCE '22
Gold winner in Craft: Art direction @ FARA ad festival '22
Gold winner in Craft: Photography @ FARA ad festival '22
Bronze in Craft: Photography / Print & Outdoor @ ADCE '22
AGENCY: proof.
CLIENT SIDE: nikolay stoynov
CREATIVE DIRECTOR: angel iskrev
HEAD OF ART: emanuela belovarski
COPYWRITER: boyan zlatarski
GRAPHIC DESIGNERS: bo aleksieva, bozhidar ivanov
ACCT. DIRECTOR: juliana tsvetkova
PRODUCTION: push pull production
DIRECTOR: angel apostolski
DOP: anton ognianov
PROD. DESIGNER: vania ivanova
STYLIST: mina kaye
PHOTOGRAPHY: whaleworx studio /
ivaylo petrov & emanuela belovarski
RETOUCH: emanuela belovarski
CLIENT SIDE: nikolay stoynov
CREATIVE DIRECTOR: angel iskrev
HEAD OF ART: emanuela belovarski
COPYWRITER: boyan zlatarski
GRAPHIC DESIGNERS: bo aleksieva, bozhidar ivanov
ACCT. DIRECTOR: juliana tsvetkova
PRODUCTION: push pull production
DIRECTOR: angel apostolski
DOP: anton ognianov
PROD. DESIGNER: vania ivanova
STYLIST: mina kaye
PHOTOGRAPHY: whaleworx studio /
ivaylo petrov & emanuela belovarski
RETOUCH: emanuela belovarski