klear is a Bulgarian peer-to-peer platform that wants to position itself as the fairplayer in fin-tech services with a complex fairly new financing system for the Balkan market. so we created Fairtown — a utopian village exemplifying the harmonious living of a community that has only known a peer to peer financial system. it explained klear's mechanics through its citizens: Agnes invested in Robin’s canoe, just like you could invest in someone’s education or house on klear.
![](https://cdn.myportfolio.com/84d67e4a-63de-4428-af57-7a58c0f6efce/507bb9e2-3d6d-40a9-ab22-c3a2dba5b3aa_rw_1920.png?h=063f2b8a64f8cba7740f593feb2edf5c)
![](https://cdn.myportfolio.com/84d67e4a-63de-4428-af57-7a58c0f6efce/d3a2ff7e-89d3-48fa-a67a-7326244850d3_rw_1920.jpg?h=da583fff91136a3875a29e34269dc5a5)
Fairtown received a purposefully exaggerated color aesthetic: the warm cross processing and slight oversaturation in combination with dominant reds and yellows adds to the notions of collaboration and camaraderie.
![](https://cdn.myportfolio.com/84d67e4a-63de-4428-af57-7a58c0f6efce/a8ce3c45-98af-4751-a3d6-c8c157e72154_rw_1920.jpg?h=cc38d69c69c44b2079240691021814fe)
![](https://cdn.myportfolio.com/84d67e4a-63de-4428-af57-7a58c0f6efce/57c98069-7640-447a-9799-0c4e7e3fc61a_rw_1920.jpg?h=be8cec035d4ce159c5f203cd3c0dda04)
![](https://cdn.myportfolio.com/84d67e4a-63de-4428-af57-7a58c0f6efce/0d610660-88c1-4f0a-afa4-c306bab41db0_rw_1920.jpg?h=17470c889b9d1bb48211a609fd9979e1)
![](https://cdn.myportfolio.com/84d67e4a-63de-4428-af57-7a58c0f6efce/7602e51a-fc87-4daf-a28f-65bad601c190_rw_1920.png?h=71277a0d8c0f6f8ae2e5385db1ed5987)
Campaign Key Visuals:
![](https://cdn.myportfolio.com/84d67e4a-63de-4428-af57-7a58c0f6efce/56215d23-1a95-4a16-bf7e-baa6061da0bd_rw_1920.jpg?h=2c38fae35f2d9fb6c7fdf079fa60dfb5)
![](https://cdn.myportfolio.com/84d67e4a-63de-4428-af57-7a58c0f6efce/d67a11d3-09b3-4453-830e-022d1e4b5b46_rw_1920.jpg?h=a73a217534ce29ec2f226475b3703f75)
![](https://cdn.myportfolio.com/84d67e4a-63de-4428-af57-7a58c0f6efce/ca31a4ed-47bb-4a00-8019-9ca071feaaa8_rw_1920.jpg?h=121b02d17a5f150532187770688eb0af)
Published in Lürzer's Archive vol. 5+6/2021
Featured in Advertising @ Behance curated galleries
Gold winner in Craft: Art direction @ FARA ad festival '22
Gold winner in Craft: Photography @ FARA ad festival '22
Bronze in Craft: Photography / Print & Outdoor @ ADCE '22
Featured in Advertising @ Behance curated galleries
Gold winner in Craft: Art direction @ FARA ad festival '22
Gold winner in Craft: Photography @ FARA ad festival '22
Bronze in Craft: Photography / Print & Outdoor @ ADCE '22
client side: nikolay stoynov
creative director: angel iskrev
head of art: emanuela belovarski
copywriter: boyan zlatarski
graphic designers: bo aleksieva, bozhidar ivanov
account director: juliana tsvetkova
production studio: push pull production
director: angel apostolski
dop: anton ognianov
production designer: vania ivanova
stylist: mina kaye
photography: whaleworx studio /
ivaylo petrov & emanuela belovarski
creative director: angel iskrev
head of art: emanuela belovarski
copywriter: boyan zlatarski
graphic designers: bo aleksieva, bozhidar ivanov
account director: juliana tsvetkova
production studio: push pull production
director: angel apostolski
dop: anton ognianov
production designer: vania ivanova
stylist: mina kaye
photography: whaleworx studio /
ivaylo petrov & emanuela belovarski