klear is a Bulgarian peer-to-peer platform that wants to position itself as the fairplayer in fin-tech services with a complex fairly new financing system for the Balkan market. so we created Fairtown — a utopian village exemplifying the harmonious living of a community that has only known a peer to peer financial system. it explained klear's mechanics through its citizens: Agnes invested in Robin’s canoe, just like you could invest in someone’s education or house on klear. 
Fairtown received a purposefully exaggerated color aesthetic: the warm cross processing and slight oversaturation in combination with dominant reds and yellows adds to the notions of collaboration and camaraderie. ​​​​​​​
Campaign Key Visuals:
​​​​​​​Published in Lürzer's Archive vol. 5+6/2021

Featured in Advertising @ Behance curated galleries

Gold winner in Craft: Art direction @ FARA ad festival '22
Gold winner in Craft: Photography @ FARA ad festival '22
Bronze in Craft: Photography / Print & Outdoor @ ADCE '22
client side: nikolay stoynov
creative director: angel iskrev
head of art: emanuela belovarski
copywriter: boyan zlatarski
graphic designers: bo aleksieva, bozhidar ivanov
account director: juliana tsvetkova
production studio: push pull production
director: angel apostolski
dop: anton ognianov
production designer: vania ivanova
stylist: mina kaye
photography: whaleworx studio / 
ivaylo petrov & emanuela belovarski ​​​​​​​