Sarah Hirsch is a fashion designer, creating magical bridal gowns and special occasion garments. Her work inspired me for this dreamy concept. I imagined an environment without gravity with natural rustic textures, where a soft, flowy garment can literally "fly," uninterrupted. Upon researching suitable locations, I fell in love with the old mineral bath in Bankya. It was closed for renovation at the time and luckily we managed to shoot inside just before it was repainted and transformed. Making a model float in the air was exhilarating, and the first of many images that followed, where we made people fly, float, and defy gravity in all kinds of places.
Role: creative concept, art direction, post-production, retouching
Role: creative concept, art direction, post-production, retouching
Selected in Luerzer's Archive's special edition "200 best" [digital artists]
PRODUCTION: Whaleworx Studio
CREATIVE, AD & COMPOSITING: Emanuela Belovarski
PHOTOGRAPHY: Ivaylo Petrov / Whaleworx Studio
DRESS: sarah-hirsch.com
MODEL: Steliana Ivanova / Intermodel’s
PHOTOGRAPHY ASSISTANTS: Alex Andonova,
Spasiyana Sergieva, Alexander Trayanov