sourced from the pristine Rhodope mountains, mineral water Velingrad embodies the purity and energy of this ancient region. known for its healing springs and untouched landscapes, the Rhodopes offer a deep bond with nature.
consistent with the brand's territory, we launched a 24/7 live stream of natural sounds from the Rhodopes, immersing listeners in their symphony, and helping them escape from the bustling city life without leaving their seats. the key visuals amplified this experience, featuring symbols of sound: a gramophone, speakers, and headphones - seamlessly blended into the natural environment, as though offered by nature itself - carefully crafted with CGI (instead of AI).
role: ideation, concept, art direction, production craft
consistent with the brand's territory, we launched a 24/7 live stream of natural sounds from the Rhodopes, immersing listeners in their symphony, and helping them escape from the bustling city life without leaving their seats. the key visuals amplified this experience, featuring symbols of sound: a gramophone, speakers, and headphones - seamlessly blended into the natural environment, as though offered by nature itself - carefully crafted with CGI (instead of AI).
role: ideation, concept, art direction, production craft
AGENCY: proof.
CLIENT: mineral water Velingrad
CLIENT SIDE: savina palikareva, iva dyankova
CREATIVE DIRECTOR: angel iskrev
HEAD OF ART/ART DIRECTION: emanuela belovarski
STRATEGY: nikolay dievski
CLIENT SERVICE: sava ahmakov
ACCT. DIRECTOR: lyubomir kashilski
DESIGNERS: alexandra vacheva, margarita vassileva
PROD. STUDIO: positive possum
TVC DIRECTOR: martin markov
DOP: nenad boroevich
CGI ARTIST: dragomir spasov
SOUND VIDEO PRODUCTION: pudding:
CLIENT: mineral water Velingrad
CLIENT SIDE: savina palikareva, iva dyankova
CREATIVE DIRECTOR: angel iskrev
HEAD OF ART/ART DIRECTION: emanuela belovarski
STRATEGY: nikolay dievski
CLIENT SERVICE: sava ahmakov
ACCT. DIRECTOR: lyubomir kashilski
DESIGNERS: alexandra vacheva, margarita vassileva
PROD. STUDIO: positive possum
TVC DIRECTOR: martin markov
DOP: nenad boroevich
CGI ARTIST: dragomir spasov
SOUND VIDEO PRODUCTION: pudding: