Sourced from the pristine Rhodope mountains, mineral water聽Velingrad Alcalia聽embodies the purity and energy of this ancient region. Known for its healing springs and untouched landscapes, the Rhodopes offer a deep bond with nature. We gave people聽the opportunity to experience that bond in the city through the connection聽of sound.聽聽
Sound from the mountains聽became the main concept thread that connects the entire campaign in all its channels. From the key visuals showing the sound of nature visually, through聽the TVC - where the "voice of the Rhodopes" adresses the viewer -聽to the website,聽where we installed a microphone near the village of Yavrovo, streaming birdsong,聽whispers of wind, leaves and聽rivers聽in real time. 聽
Role: head of art direction, creative聽ideation, production craft, key visuals design,聽design聽supervision
Sound from the mountains聽became the main concept thread that connects the entire campaign in all its channels. From the key visuals showing the sound of nature visually, through聽the TVC - where the "voice of the Rhodopes" adresses the viewer -聽to the website,聽where we installed a microphone near the village of Yavrovo, streaming birdsong,聽whispers of wind, leaves and聽rivers聽in real time. 聽
Role: head of art direction, creative聽ideation, production craft, key visuals design,聽design聽supervision
Awards:聽
iab MiXX Bg 路聽Gold聽路 Creative performance聽
iab MiXX Bg 路聽Gold聽路 Digital Audio聽
iab MiXX Bg 路聽Silver聽路 Engagement campaign聽
Kyiv International Ad聽Festival聽路 Bronze聽路 Audio
iab MiXX Bg 路聽Gold聽路 Creative performance聽
iab MiXX Bg 路聽Gold聽路 Digital Audio聽
iab MiXX Bg 路聽Silver聽路 Engagement campaign聽
Kyiv International Ad聽Festival聽路 Bronze聽路 Audio
AGENCY: proof.
CLIENT: mineral water Velingrad
CLIENT SIDE: savina palikareva, iva dyankova
CREATIVE DIRECTOR: angel iskrev
HEAD OF ART & Art Director: emanuela belovarski
HEAD OF STRATEGY: nikolay dievski
CLIENT SERVICE: sava ahmakov
ACCT. DIRECTOR: lyubomir kashilski
DESIGNERS: alexandra vacheva, margarita vassileva
PROD. STUDIO: positive possum
TVC DIRECTOR: martin markov
DOP: nenad boroevich
KV CGI ARTIST: dragomir spasov
SOUND VIDEO PRODUCTION: pudding:
CLIENT: mineral water Velingrad
CLIENT SIDE: savina palikareva, iva dyankova
CREATIVE DIRECTOR: angel iskrev
HEAD OF ART & Art Director: emanuela belovarski
HEAD OF STRATEGY: nikolay dievski
CLIENT SERVICE: sava ahmakov
ACCT. DIRECTOR: lyubomir kashilski
DESIGNERS: alexandra vacheva, margarita vassileva
PROD. STUDIO: positive possum
TVC DIRECTOR: martin markov
DOP: nenad boroevich
KV CGI ARTIST: dragomir spasov
SOUND VIDEO PRODUCTION: pudding: