Sourced from the pristine Rhodope mountains, mineral water "Velingrad Alcalia" embodies the purity and energy of this ancient region. Known for its healing springs and untouched landscapes, the Rhodopes offer a deep bond with nature. We allowed people the opportunity to experience that bond through the connection of sound.
Consistent with the brand's territory, we launched a 24/7 live stream of natural sounds from the Rhodopes to immerse listeners in their symphony, by installing a microphone near the picturesque village of Yavrovo. It captured birdsong, whispers of wind, trees, rain and river streams—broadcasting them in real time.
The campaign film features the "voice" of the Rhodope mountain, while the key visuals amplify this experience by featuring symbols of sound, seemingly offered by nature itself: a gramophone (with flower buds present in the mountain region), speakers, and headphones - seamlessly blended into the natural environment and carefully crafted with CGI. The campaign was integrated in OOH, social media, digital and BTL channels.
Role: ideation, art direction, production craft, design supervision
Consistent with the brand's territory, we launched a 24/7 live stream of natural sounds from the Rhodopes to immerse listeners in their symphony, by installing a microphone near the picturesque village of Yavrovo. It captured birdsong, whispers of wind, trees, rain and river streams—broadcasting them in real time.
The campaign film features the "voice" of the Rhodope mountain, while the key visuals amplify this experience by featuring symbols of sound, seemingly offered by nature itself: a gramophone (with flower buds present in the mountain region), speakers, and headphones - seamlessly blended into the natural environment and carefully crafted with CGI. The campaign was integrated in OOH, social media, digital and BTL channels.
Role: ideation, art direction, production craft, design supervision
Awards:
iab MiXX Bg · Gold · Creative performance
iab MiXX Bg · Gold · Digital Audio
iab MiXX Bg · Silver · Engagement campaign
Kyiv International Ad Festival · Bronze · Audio
iab MiXX Bg · Gold · Creative performance
iab MiXX Bg · Gold · Digital Audio
iab MiXX Bg · Silver · Engagement campaign
Kyiv International Ad Festival · Bronze · Audio
AGENCY: proof.
CLIENT: mineral water Velingrad
CLIENT SIDE: savina palikareva, iva dyankova
CREATIVE DIRECTOR: angel iskrev
HEAD OF ART & AD: emanuela belovarski
HEAD OF STRATEGY: nikolay dievski
CLIENT SERVICE: sava ahmakov
ACCT. DIRECTOR: lyubomir kashilski
DESIGNERS: alexandra vacheva, margarita vassileva
PROD. STUDIO: positive possum
TVC DIRECTOR: martin markov
DOP: nenad boroevich
CGI ARTIST: dragomir spasov
SOUND VIDEO PRODUCTION: pudding:
CLIENT: mineral water Velingrad
CLIENT SIDE: savina palikareva, iva dyankova
CREATIVE DIRECTOR: angel iskrev
HEAD OF ART & AD: emanuela belovarski
HEAD OF STRATEGY: nikolay dievski
CLIENT SERVICE: sava ahmakov
ACCT. DIRECTOR: lyubomir kashilski
DESIGNERS: alexandra vacheva, margarita vassileva
PROD. STUDIO: positive possum
TVC DIRECTOR: martin markov
DOP: nenad boroevich
CGI ARTIST: dragomir spasov
SOUND VIDEO PRODUCTION: pudding: