SOON IT WON'T BE JUST A FILTER
As an expert in organizing travel to Europe’s most well known metropolitans, Tour Skills was one of the Bulgarian businesses that got hit the worst by the pandemic. Tour Skills could not find a way to sell their trips anymore, as no one was willing to risk buying a prepaid journey. With everyone stuck at home, a specific bunch of travel-lovers found comfort for their wanderlust in the practice of resharing and reposting memories about their past trips on social media – especially Instagram. We aimed to show that the popular Instagram filters are more than just an aesthetic, so we brought them offline – on print. By doing so, we turned them into a symbol of wanderlust.
As an expert in organizing travel to Europe’s most well known metropolitans, Tour Skills was one of the Bulgarian businesses that got hit the worst by the pandemic. Tour Skills could not find a way to sell their trips anymore, as no one was willing to risk buying a prepaid journey. With everyone stuck at home, a specific bunch of travel-lovers found comfort for their wanderlust in the practice of resharing and reposting memories about their past trips on social media – especially Instagram. We aimed to show that the popular Instagram filters are more than just an aesthetic, so we brought them offline – on print. By doing so, we turned them into a symbol of wanderlust.
Featured in Lürzer’s Archive vol. 5+6, 2020
AGENCY: Together Advertising
CREATIVE DIRECTOR: Angel Iskrev
HEAD OF ART: Emanuela Belovarski
CREATIVE LEAD: Matthew Stoyanov
COPYWRTIER: Tsvetoslav Tsonev - Tsuro
DIGITAL ARTIST: Emanuela Belovarski
JUNIOR GRAPHIC DESIGNER: Katrin Kreovska
CLIENT SERVICE DIRECTOR: Presiyan Kirilov
CREATIVE DIRECTOR: Angel Iskrev
HEAD OF ART: Emanuela Belovarski
CREATIVE LEAD: Matthew Stoyanov
COPYWRTIER: Tsvetoslav Tsonev - Tsuro
DIGITAL ARTIST: Emanuela Belovarski
JUNIOR GRAPHIC DESIGNER: Katrin Kreovska
CLIENT SERVICE DIRECTOR: Presiyan Kirilov