Ratio is a forum for popular science presenting lectures on scientific subjects in understandable language. Our task was to create the campaign for the 2013 edition. We based our concept on the topics of the lectures, unifying them in the theme of disentangling threads - a metaphor for unravelling truth within a mystery.
Silver award winner for Art direction at FARA Ad Festival
"Unravel the Mystery of the Mind"
"Unravel the Mystery of Man"
"Unravel the Mystery of Time"
AGENCY: Ogilvy Sofia
CREATIVE DIRECTOR: Anna Stilianaki
ART DIRECTOR & POST-PRODUCTION: Emanuela Belovarski
CUSTOM SCULPTURES: Darik Aleksandrov
PHOTOGRAPHER: Ivo Marinov
COPYWRITER: Maksim Stoimenov
CREATIVE DIRECTOR: Anna Stilianaki
ART DIRECTOR & POST-PRODUCTION: Emanuela Belovarski
CUSTOM SCULPTURES: Darik Aleksandrov
PHOTOGRAPHER: Ivo Marinov
COPYWRITER: Maksim Stoimenov
Created in 2013