Role: Head of Art Direction, Photography production, Compositing, Retouching
Us, the Kids! is an online bookstore that curates select content for children. They sort out the greatest novels by relevant themes and age cohorts. After asking a few grown-up kids if they remember their favorite childhood novels, we realized that books shape who we are for life. We created a campaign with a series of time-cutting visuals, which represent the same person reading the same book - with decades of time in between.
The message is simple: What you read now sticks with you forever.
Us, the Kids! is an online bookstore that curates select content for children. They sort out the greatest novels by relevant themes and age cohorts. After asking a few grown-up kids if they remember their favorite childhood novels, we realized that books shape who we are for life. We created a campaign with a series of time-cutting visuals, which represent the same person reading the same book - with decades of time in between.
The message is simple: What you read now sticks with you forever.
We designed unique book covers with illustrations by beloved children's book illustrator Mira Miroslavova. The classics Peter Pan & Alice's Adventures in Wonderland came to life unique to our campaign:
"Children are like white pages, on which the surrounding world writes."
AGENCY: Together Advertising
CLIENT: Nie, Decata! / Us, the Kids! bookstore
CREATIVE DIRECTOR: Angel Iskrev
HEAD OF ART DIRECTION: Emanuela Belovarski
CLIENT SERVICE DIR: Presiyan Kirilov
STRATEGIST: Kristiyan Stefanov
ACCT EXEC: Ekaterina Mutafchieva
JR. COPYWRITER: Valentina Dencheva
PRODUCTION: pudding.bg
PHOTOGRAPHY: Whaleworx Studio ft. Ivaylo Petrov
POST-PRODUCTION: Emanuela Belovarski
ILLUSTRATION: Mira Miroslavova
DIRECTOR: Kamen Kolarov
DOP: Damian Dimitrov
STYLIST: Tsveta Dimova
MODELS: Krasen, Kalina, Nikolay, Victoria, Dimiter
CLIENT: Nie, Decata! / Us, the Kids! bookstore
CREATIVE DIRECTOR: Angel Iskrev
HEAD OF ART DIRECTION: Emanuela Belovarski
CLIENT SERVICE DIR: Presiyan Kirilov
STRATEGIST: Kristiyan Stefanov
ACCT EXEC: Ekaterina Mutafchieva
JR. COPYWRITER: Valentina Dencheva
PRODUCTION: pudding.bg
PHOTOGRAPHY: Whaleworx Studio ft. Ivaylo Petrov
POST-PRODUCTION: Emanuela Belovarski
ILLUSTRATION: Mira Miroslavova
DIRECTOR: Kamen Kolarov
DOP: Damian Dimitrov
STYLIST: Tsveta Dimova
MODELS: Krasen, Kalina, Nikolay, Victoria, Dimiter